What You Learn

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YOUR NET COACH

Training Agents Today for Tomorrow’s Clients™

Burke Smith is the only coach/consultant in the world with first-hand experience building a successful internet driven real estate company who focuses exclusively on helping real estate agents, managers and brokers successfully migrate from a print-based world to the Internet. Burke’s clients have closed over $10 billion worth of real estate in the last 2 years alone!

Why is Burke’s program necessary for every real estate professional?

Simply stated: “Technology will never replace agents, but agents with technology will.”

Ask yourself, “How many aspects of the real estate industry have changed in the last 50 years?” The answer is almost every aspect, except one…the industry’s blind reliance on print advertising as an effective means of marketing properties and creating brand exposure. Those who continue this practice will fade away and those who embrace newer forms of marketing and advertising will thrive. Consumers are utilizing the internet to research every aspect of the real estate transaction. Today’s agent needs to know more than or at least as much as the average consumer when it comes to the role the Internet is playing in the real estate industry. Consequently, the real estate sales manager or executive must know more than or as much as the average agent when it comes to innovative marketing and technology. There is no more putting this off until next year. The statistics are staggering and the facts are clear. The proper use of innovative marketing strategies and technology guarantees increased success. Leveraging the power of media exposure beyond just print and effectively utilizing the Internet insures higher agent commissions, higher efficiency, greater accountability, quicker sales time, greater exposure, market differentiation and increased profitability. More importantly, the effective use by management in the day to day operations of their office will increase productivity and profitability.

How did Burke create a company that generated over 1000 transactions in one year, worked with buyers from all 50 states and 68 countries, all out of one office with less than 30 agents?

YOUR NET COACH PROGRAM with BURKE SMITH

In addition to promoting and endorsing the initiatives, goals and strategies of your company, Burke’s program offers a crash course in everything a real estate professional needs to know in order to survive and thrive in the age of the Internet and the Internet consumer.

“Leadership and the Role of a Leader when Market Conditions and Consumer Behaviors Change”

The intention of this program is for Coldwell Banker’s Management and agent base to connect with the leader and innovator within them. Specifically, discovering how each agent has embraced the awesome change that has occurred in our industry over the last five years when it comes to consumers’ usage of technology and the Internet. In doing this, we will discuss how each manager uses their leadership role on a daily basis when it comes to the encouragement and implementation of new ideas. This process will change how your agents and managers embrace changes in marketing and technology forever.

  1. What leadership role do I play on this great team? How does that role change when it comes to Marketing, Technology and the Internet?

  2. LEADERSHIP SELF ANAYLISIS MARKETING & TECHNOLOGY ASSESSMENT

  3. Create a bell curve to assess the agents in each office. Let’s discuss each group and how they will work with you or resist you. How to utilize certain agents as your allies when introducing new ideas?

  4. Commitment and Motivation Session: Are our Commitments and Motivations Clear when it comes to marketing, technology and the Internet?

  5. Using technology to increase efficiency, productivity and profitability in your office.

  6. Using Podcasting, webcasting, webinars, email and the Internet to manage your prospects - a “high-touch”feel- Weekly webcasts or podcasts to address the agents

  7. Communicating via the web without sounding impersonal - SCRIPTS

  8. Take initiative – Find New Opportunities For The Sake Of Business and Personal Growth

  9. More proof the Internet is the single most important factor in a real estate agent’s future success.

  10. How do buyers and sellers currently view your brand? How do we want them to view our brand?
    - Customer testimonial: “I sold my car on the internet, but I sold my home with__________________!”

  11. How do we currently view our brand?...How do agents currently view our brand?

  12. real estate website basics & Successful real estate websites

  13. TOOLS OF THE TRADE – What do I need to succeed? Is a cell phone enough?

  14. Determine your personal goals

  15. Basic Do's and Don'ts

  16. Internet Marketing 101

  17. The High-Tech Marketing/Business Model Boot Camp

  18. Four Ways That the Best Newsletters Are Like Blogs

  19. Sleepwalking Through the Workday: How Internal Communications Can Engage Employees

  20. The Internet is your GLOBAL FARM

  21. Marketing FOR prospects vs Marketing TO prospects

  22. Five Ways to Develop a Dialogue via the web

  23. Marketing ROI in 2008—Moving Into the New Era of Marketing

  24. Ten Steps to Creating Your Own Podcast

  25. Updating and modernizing your listing presentation to explain the value of marketing on the Web

  26. How to Conduct a Brainstorming Session

  27. Determining your online marketing budget: Online budget vs. traditional media

  28. Attracting qualified leads

  29. Get More listings through the web…Get more buyers through the web

  30. Achieve Better attendance at open houses through the web

  31. 2 Most Important Things Internet Customers Want

  32. Responding to internet leads

  33. Real Estate Online Marketing Sample Costs

  34. MEET “The Online Consumer”: HOW TO: talk to them, market them, attract them to your website, convert them, manage them, love them, care for them, work with them and of course – close them!

  35. Email Marketing & Email Scripting

  36. Why are search engines important to a real estate agent?

  37. SEO, Search Engine Optimization, Pay per Click

  38. Client Management Tools

  39. Blogging for Managers

  40. TRENDS - Social networking: LinkedIn, Facebook, etc

BONUS CONTENT: “HOW TO BEAT THE DISCOUNTERS: TOLD BY ONE OF THE MOST SUCCESSFUL DISCOUNTERS EVER!”